What’s next for banking
Meaningful banking
How to navigate the invisibility paradigm? Incumbent retail banks are being relegated to ’invisible infrastructure’. For most, this means that they must proactively seek to play a more meaningful role in their customers’ lives.
Learn more in our whitepaper
A structural shift in the market
The transactions and payments market landscape has been transformed. Resourceful Big Tech players, 26,000 fintech challengers and neobanks are predicted to grow from $96 billion in 2023 to $2,048 billion in 2030.
As a result, retail banks struggle in a very competitive market.
Informed, savvy consumers
The younger generations are no longer looking for one bank to do everything. 60% of young Americans already have more than one financial service provider.
This group is also notoriously disloyal and tend to cherry-pick the best products for their needs with each provider. 82% of Gen Z would switch bank to gain a better digital experience.
Two roads ahead for banks
In a new market landscape, with increased competition and drastically changing consumer behaviors, retail banks risk becoming invisible if they do not act.
To claim a profitable future position, retail banks can either win as infrastructure in a BasS network, or choose to evolve and take on a more meaningful role for customers.
—There will be a few BaaS masters. For the rest, it’s evolve your role for customers or die.
How we can help
Five battles banks must win
Lynxeye has vast experience from supporting both traditional banks and digital challengers in the pursuit of their next opportunity.
We see five battles retail banks must win in this transformative market.
Be clear on your future role
Drive positive change for people and society, by embedding purpose leadership throughout your organization and value propositions
How we support
How we support
- Corporate Purpose
Set up meaningful growth pillars
Explore your audience or identify entirely new segments. Our proprietary solutions help you decode what drives and motivates your customers on a fundamental level.
How we support
How we support
- Corporate direction framework
- Human Motivations™
Revitalize your brand
Define a desirable and distinct brand proposition and a striking identity to support it, to claim your unique role in the shifting market landscape.
How we support
How we support
- Brand Navigator™
- Brand identity
Offer great experiences
Reimagine the value you deliver as end-to-end experiences, to engage and delight customers, embracing digital transformation.
How we support
How we support
- Innovations portfolio
- Signature experiences
Create rewarding ecosystems
Build a win-win situation with customers, by incentivizing rightly and leveraging existing trust paired with breadth of offerings.
How we support
How we support
- Proposition ecosystem
- Business model innovation
—Retail banks have so many strengths and assets. But today, they simply don’t translate to tangible services and benefits for customers.
Our experience
Meaningful growth, innovation and design for retail banks
Lynxeye has supported clients within the financial and tech sector for the last 25 years. We specialize in helping major banks, neobanks, and tech challengers grow their market presence and unlock future business potential.
Clients
We are proud to have supported a wide range of corporations within the banking, financial and tech sector, in the pursuit of their next opportunity.
Nordea
Stellar performance YoY
SEA’s leading regional bank
A revamped bank
Nordnet
Steady 10–15% growth
Advisa
A new, leading online service
Bluestep
Purpose-driven, profitable growth
Trustly
Global leader in Open Banking
Nordea
Stellar performance YoY
Lynxeye worked with Nordea to strengthen its brand impact by defining a brand strategy closely connected with business priorities, purpose and customer satisfaction targets.
SEA’s leading regional bank
A revamped bank
Lynxeye predicted coming disruptions in financial services for both B2C and B2B banking, and defined optimal strategic target groups, brand positionings and product offerings to meet future market needs.
Nordnet
Steady 10–15% growth
Nordnet came to Lynxeye with a need to clarify its role in the market and amp up its growth rate. Since then, Nordnet has steadily grown into a leading online broker in the Nordics.
Advisa
A new, leading independent online comparison service
Lynxeye helped Advisa set positioning and a purpose-driven brand strategy focused on driving growth. Since then, Advisa has become a leading Nordic service of its kind.
Bluestep
Purpose-driven, profitable growth
Bluestep Bank is a Nordic challenger in the mortgage market and a modern alternative to traditional banks. With sustainability and transparency at its core, Bluestep pushes for financial inclusion and financial empowerment.
Trustly
Record pace YoY growth of 50% in the US
Trustly partnered with Lynxeye to gain deeper insight into the values of our key B2B clients and enhance its brand globally.
